In expression social media, social the word is crucial. If you use your Twitter account as simple billboard, you better go to generate indifference and you may even disappoint and make a bad impression on your customers.
Here to illustrate my point a little comparison with the conventional networking:
A new condominium complex comes to the day in the neighborhood and on the ground floor there is a tapas bar frequented by new occupants. Juliette, an interior decorator in the area, decides of reach regularly in order to find new customers. She fraternize, mingles with the conversions and the chance of trade talks about his job and sells a few cards.
Mireille, who is also a decorator, was heard from the bar. Once a week, she enters and walks from table to table, saying "Hello, my name is Mirella, I'm designer and here is my card." She does not linger, it's a busy woman and she has neither the time nor the inclination learn more about the patrons. If they want to know the style they have only to visit his website.
Rosario, also a decorator, is talented but still busier and a bit agoraphobic. So when he happens to get into the bar, he stays close the door and said, "Hello, my name is Rosario, I'm interior designer I leave a stack of cards here on the corner of the bar." He left immediately. On evenings when the bar is crowded is just if customers most of the tables near the door hear his message.
You own a condo and you ask a couple of neighbors who frequent the bar would not know if by chance someone to the decor of your living room. Which of our three professional is most likely to be recommended?
(And which has the best chance of seeing his cards used to balance the table legs!)
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